SCH Solutions at ABG- Grasim Industries

SCH Customer at ABG- Grasim Industries


Grasim Industries Limited, a flagship company of the global conglomerate Aditya Birla Group, ranks amongst the top publicly listed companies in India. Incorporated in 1947, it started as a textile’s manufacturer in India. Today, it has evolved into a leading diversified player with leadership presence across many sectors.


ABG- Grasim Industries


Textile’s manufacturer in India



Business challenge

Aditya Birla – Grasim Industries India had a business challenge in channelizing the communication with the customers during the Sales process and Regional Sales Managers displaying the wide range of their products to customers with real time stock and price information, real time order status, real time delivery tracking and billing data and Secondary Sales data. So, to overcome this ABG had to follow the manual methods of communication with the customers by calls and emails and manual marketing process.

Implementation Scope
Business Benefits


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